CONTEXT
Fornex is a hosting provider operating on the market since 2007. During this time, the company has established itself as a reliable server provider with its own infrastructure in European data centres. Despite business growth and the appearance of new services — Knowledge Library and 24/7 Support – the visual part of the website has remained unchanged for 15 years.
Fornex is a hosting provider operating on the market since 2007. During this time, the company has established itself as a reliable server provider with its own infrastructure in European data centres. Despite business growth and the appearance of new services — Knowledge Library and 24/7 Support – the visual part of the website has remained unchanged for 15 years.
RESULTS AFTER REDESIGN
12%
Increased mobile conversion by 12%, according to client information from CRM and Google Analytics - measuring on actions: hosting checkout and VPS ordering.
20%
Bounce rates on mobile devices became 15-20% lower. This was recorded by comparing the bounce rate in Google Analytics (before and after the redesign).
On mobile devices, browsing depth increased by 1-2 pages per session, indicating an increase in engagement.
+1
PROJECT ROLES
Development of design and adaptations (desktop, tablet, mobile screens)
Creating a prototype of the mobile version of the site in Figma, designing UI-kit
Send layouts to development, description of design solutions
RESEARCH
Main page
Virtual hosting with tariffs
Pre-built dedicated server configurations
All Fornex products
Before redesign
At the time of the launch, the interface was orientated exclusively for desktop - there was no mobile version, which made it inconvenient to use the site from a smartphone.
Navigation is cluttered: too many links in one menu, confusing category structure and no clear scripts for new users. Visual hierarchy did not help to orientate - blocks looked equally important, there was no emphasis on target actions (choosing a tariff, payment, contacting support, etc.).
Tariff pages contained a lot of technical information without visual design, and comparing plans was difficult. Content did not adapt to user scenarios and looked cluttered.
A separate problem was the lack of a knowledge base - users could not find answers to questions on their own, which increased the load on the support team and slowed down decision-making.
Visually, the site looked outdated: dense text blocks, lack of illustrations or icons, sloppy typography. This created a feeling of a heavy and technically complex product, which hindered user perception.
At the time of the launch, the interface was orientated exclusively for desktop - there was no mobile version, which made it inconvenient to use the site from a smartphone.
Navigation is cluttered: too many links in one menu, confusing category structure and no clear scripts for new users. Visual hierarchy did not help to orientate - blocks looked equally important, there was no emphasis on target actions (choosing a tariff, payment, contacting support, etc.).
Tariff pages contained a lot of technical information without visual design, and comparing plans was difficult. Content did not adapt to user scenarios and looked cluttered.
A separate problem was the lack of a knowledge base - users could not find answers to questions on their own, which increased the load on the support team and slowed down decision-making.
Visually, the site looked outdated: dense text blocks, lack of illustrations or icons, sloppy typography. This created a feeling of a heavy and technically complex product, which hindered user perception.
UX-BENCHMARKS (Competitor Analysis)
Studying websites selling hosting and servers helped to gather UX patterns - from the design of tariffs to interaction logic. This formed the basis and helped to develop a more concise and understandable structure for mobile screens.
Studying websites selling hosting and servers helped to gather UX patterns - from the design of tariffs to interaction logic. This formed the basis and helped to develop a more concise and understandable structure for mobile screens.
DEVELOPMENT
After submitting the layouts to development, we received a detailed file with the developers' comments. Some of the solutions proposed in the design turned out to be difficult or labour-intensive to implement within the current stack and budget. The development team suggested simplifying the logic of some interface states.
We collaboratively revisited the points of contention, adapted the UI without compromising the user experience, and kept the visual direction. This made the implementation process more realistic and sustainable, and the interactions more productive.
After submitting the layouts to development, we received a detailed file with the developers' comments. Some of the solutions proposed in the design turned out to be difficult or labour-intensive to implement within the current stack and budget. The development team suggested simplifying the logic of some interface states.
We collaboratively revisited the points of contention, adapted the UI without compromising the user experience, and kept the visual direction. This made the implementation process more realistic and sustainable, and the interactions more productive.
FINAL CONCEPT
To identify bottlenecks and problematic points in navigation, user behaviour analysis was conducted via Yandex Metrica and heat maps. This allowed us to identify weak points: high bounce rate on mobile, low browsing depth on tariff pages and difficulty in perceiving information on the main page.
To identify bottlenecks and problematic points in navigation, user behaviour analysis was conducted via Yandex Metrica and heat maps. This allowed us to identify weak points: high bounce rate on mobile, low browsing depth on tariff pages and difficulty in perceiving information on the main page.
PROTOTYPE
One of the final versions of the layout can be seen in the Figma prototype. The updated version of the site is available to users in 2025.
One of the final versions of the layout can be seen in the Figma prototype. The updated version of the site is available to users in 2025.
