Women's Day app design
Storyboard
According to the Harvard Business School, 95% of purchases are made under the influence of emotions. At the same time, emotional buyers spend at least 2 times more than logical ones, and 62% of them also talk about their favorite brand on social networks (Capgemini study).
Moodboard
Design solution
Customization logo
flowers appear at the place of the swipe
The yellow swipe is the main graphic element of the brand. The symbol retained the historical visual component of the brand and filled it with new meaning. Swipe to the right is the user's choice in favor of comfort options and convenient Taxovichkof services.
Therefore, it was decided to change the usual design of the application icon for the holiday. This will attract the attention of users who already have the application installed on their smartphone.
Therefore, it was decided to change the usual design of the application icon for the holiday. This will attract the attention of users who already have the application installed on their smartphone.
Graphic elements
The preloader animation helps to give feedback to the user.
The icon that indicates the point for giving a taxi has also changed the design. Here the flower as a small accent, so as not to take up much space on the map.
Product team
Product manager — Alexey Martinovich, Product owner — Dmitriy Kochetkov, Art-director — Artur Farrahov, Develop Lead — Valery Strebkova, Designer — Nataliia Porokhina.