NATALIIA POROKHINA
DESIGN
Web application
to practice design skills
Problem
statement
The goal of the project is to help junior designers and some curious people expand their outlook. They can also learn how to control perception during the work with text and graphics. There are people who don`t understand how composition affects their perception; how color and font changes emotions. Expressiveness can be achieved by simple tricks.
Solution
The most effective principle for mastering the rules is to try to choose a font, color or position an element on a format by yourself. That is why the website with interactive exercises was designed.
Design process stages
Fonts
The goal is to show how the font increases, decreases or contradicts the meaning and mood of words.
Each font option has a comment on why it helps or hinders the character of the word.
Colour
During the exercise, the user selects a color from the palette for the proposed word, and sees how the color changes the mood of the word. Each color has its own description.
Composition
The user moves the object around the page to see how the layout and the meaning of the object affects the experience.
A comment for each position of the object is given to explain the perception of the element.
UI-kit
Key metrics
According to Yandex Metrica the result is showed after 2 weeks of it`s release.
Art-director — Mikhail Nozik editor — Ksenia Pavlova
Development — Maydar Erdineev, Alexander Sushko DESIGN — Natallia Porokhina
Icons — Sergey Chikin Font Stores — Typetoday, Paratype and others